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Today’s youth today spend more time on the internet that watching TV. It is all about page views and favorites and bookmarks and links on sites. Your youtube video can presume viral standing and be transferred via blogs and emails. Even be seen on facebook walls. Since the viewers themselves decide whether your movie is worthy enough to become viral or not. You better make sure it is. That is where studio comes in. This piece also has a best practices rundown by Justin Kirby, managing director of viral advertising firm, who did the preparation, monitoring and archiving for this particular effort. The creative was created by maverick media. People are not just watching video on the internet, either. They are taking it together by downloading video clips for their handheld devices such as the video iPod and sonny’s video game console, the playstation portable.
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